
Silence is Golden
When Linden Lab™ announces new acquisitions, I can’t help but think of this gem from their Blog and Forum discussion guidelines:
We expressly prohibit posts that enable, encourage, or instruct others to leave Second Life, the Xstreet SL marketplace, or any Linden Lab property so that they can sell, buy, or trade on non-Linden Lab websites, virtual worlds, or online services that include the sale or trade of products or services. Included in this prohibition are posts promoting or advertising to buy, sell, or trade outside a Linden Lab property (such as Second Life or the Xstreet SL marketplace), and posts linking to websites that include offers to trade, sell, or purchase outside a Linden Lab property.
Exceptions:
Exceptions for Designated Commerce Forums: In the Commerce forums titled “Services: List your Second Life related services”, “Employment: Help wanted and work wanted”, “Wanted: Are you searching for something you just can’t find? Post it here!” you may advertise or promote your own products and services for Second Life, your stores within Second Life, and your Xstreet SL marketplace listings, provided that you do not advertise or promote any sale, purchase, or trade outside a Linden Lab property (such as Second Life or the Xstreet SL marketplace), and you do not link to websites that include offers to trade, sell, or purchase outside a Linden Lab property. If you’re posting to these designated Commerce forums, you may use SLurl links to your inworld stores or links to your marketplace listings on the Xstreet SL website, as well as links to your personal website, so long as the website does not include any offers to trade, sell, or purchase outside a Linden Lab property as described above.
Based on these guidelines, this blog is forever off limits for linking from official SL Blogs and forums if I link to my products on slapt.me, apez.biz, or even my personal Web site if I happen to sell products for other virtual worlds in addition to Second Life. This is the case even if I give equal billing to my XStreet page and my products on the grid.
So now I sit here wondering what will be the next shoe to drop now that Linden Lab has acquired Avatars United™. How will the Draconian Terms of Service apply to this newest Linden Lab acquisition? Will we now be forbidden from talking about other social networks on the official blogs and forums? Will we soon be unable to mention our personal Web sites, Virtual World alternatives, or XStreet alternatives in our Avatars United profiles and groups. Will apez, slapt.me and other similar sites be allowed to keep groups on Avatars United?
I didn’t like this policy update when it was announced, and I like it even less now. It is an anti-competitive practice, particularly when undertaken by the gatekeepers of the platform. The insular walled garden approach is exactly what virtual worlds don’t need if they are to continue growing and developing. When open competition stagnates, so too does innovation. Competing firms profit through innovation. Monopolies profit from cutting their expenses (e.g. staff and servers) and raising their prices. Which approach would you rather see pursued by your platform provider?
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